112 inbound leads at 70% below the industry cost per lead for a business funding company

A funding company that needed a consistent flow of qualified business owners

Alpha Business Funding helps small and medium-sized businesses access lines of credit and working capital. Like most lenders in the alternative funding space, their biggest challenge wasn't the product -- it was getting in front of the right business owners at the right moment.

They came to Lead N Gin to build and run a Google Search campaign that would generate a steady pipeline of consultation requests from real business owners actively looking for funding.

A competitive niche where most advertisers overpay for mediocre leads

Business funding is one of the most competitive categories on Google Search. Established lenders and aggregators dominate with large budgets, driving up keyword costs and making it difficult for independent funding companies to compete efficiently.

The challenge wasn't just generating clicks -- it was generating consultation requests from business owners who could actually qualify -- with the credit scores, revenue, and time in business to move forward with a funding product.

Intent-matched search campaigns built around the consultation form

We built and managed a Google Search campaign targeting business owners actively searching for lines of credit and working capital. Ad copy and landing page messaging were aligned to the consultation form -- capturing business name, industry, monthly revenue, time in business, and credit score on every submission.

That intake data meant every lead arrived pre-screened, giving Alpha Business Funding's team the information they needed to prioritize outreach before picking up the phone. No blank form submissions. No anonymous clicks.

Campaign structure kept the CPC well below the finance industry benchmark of $3.46 -- ending at $2.85 per click -- while maintaining a 6.44% CTR across 15,551 impressions.

112 leads. $25.50 cost per lead. 70% below the industry benchmark.

Over roughly 4 months and $2,856 in total spend, the campaign generated 112 inbound consultation requests from business owners across retail, construction, transportation, healthcare, and more -- at $25.50 per lead, compared to the finance industry benchmark of $83.93.

Because every lead submitted detailed intake information, the pipeline could be immediately segmented by qualification tier:

In a niche where a single funded deal can return multiples of the lead cost, $408 per high-value prospect is a number that works. The campaign delivered pipeline -- and the intake data to know exactly which conversations to prioritize first.