$10,800 in tracked revenue from $550/month for a massage & wellness studio

Specialty services that deserved to be full

Terri runs Simply Massage, a wellness facility offering float therapy, infrared sauna, red light therapy, and compression therapy. Massage had never been the problem -- her therapists stayed booked without a single ad. The challenge was her specialty services: high equipment cost, high overhead, and a public that needed educating before they'd book.

She'd run ads before with a previous marketer and seen the difference immediately. Then she stopped in October. By the time we spoke, the gap was obvious. She was ready to start again.

No ads running. Specialty bookings down.

Without campaigns active, bookings for float, sauna, and red light dropped noticeably. Terri was spending around $200/month on a single ad she wasn't confident was working. Her email list helped move existing clients toward new services -- but it couldn't fill the rooms on its own.

Direct-response sales campaigns built around outcomes

We launched direct-response sales campaigns across the four services she most needed to move: float therapy, infrared sauna, red light therapy, and compression therapy. Rather than leading with discounts, messaging focused on outcomes -- pain relief, stress recovery, proactive health -- drawn directly from what her own clients were saying.

Campaigns were split-tested across cold lookalike and interest-based audiences, with budget concentrated on the combinations showing early purchase signals. One awareness campaign ran alongside the sales campaigns to build familiarity with audiences not yet ready to buy -- and still generated conversions on its own.

$10,868 in revenue. 6.22x ROAS. 162,000+ people reached.

$1,746 in total ad spend generated $10,868 in tracked revenue -- a 6.22x return across all campaigns. 125 purchases tracked at an average order value of $87. The three strongest performers:

Terri had always known her services worked. Now she had numbers to prove it -- and rooms to fill.