66 inbound leads and $42,900 in pipeline value for a senior care placement service

A placement specialist ready to grow beyond referrals

This client runs an independent senior care placement service, helping adult children navigate one of the most emotionally charged decisions of their lives -- finding the right living situation for an aging parent.

She was good at her work. Her clients loved her. But her income was entirely dependent on word of mouth, which meant no predictability, no pipeline, and no ability to plan ahead. She came to Lead N Gin ready to change that.

Great service. No system behind it.

When asked to estimate her monthly income, she struggled to give a number. Not because business was bad -- but because it swung so dramatically from one month to the next. A strong referral month felt great. A quiet one felt like starting over.

She had no way to generate demand on her own terms. No ads. No CRM. No follow-up system. If someone didn't call her, nothing happened.

A full lead generation system, built and running within days

We started with a deep-dive kickoff to understand her sales process, her ideal client, and the specific fears and hopes that drive families to reach out. That insight shaped everything -- the ads, the messaging, the intake flow.

Within days of the kickoff, campaigns were live across both Google Search and Meta. Both platforms were chosen deliberately: Google to capture families already searching for solutions, Meta to reach those who don't yet know they need one.

On top of the paid campaigns, every lead touchpoint was covered 24/7 so no inquiry went unanswered regardless of when someone reached out.

The result was a system that worked while she worked -- and kept working while she slept.

66 leads. $42,900 in pipeline. A single lead worth $9,500.

Over 6 months, 66 inbound leads came through the pipeline -- all tracked, captured, and followed up automatically. No lead fell through the cracks.

Among the leads with deal value assigned, the average lead value came in at $1,650 -- with the highest single opportunity valued at $9,500. Total tracked pipeline reached $42,900.

All of this on a combined budget of $1,400 per month -- $700 on Google Search, $700 on Meta.

But the number that matters most isn't in the CRM. For the first time in four years of running her business, she knew exactly where her next client was coming from.