29 leads in 60 days
for a memory care facility
Introduction
Blue Haven is a small memory care community providing private rooms and private bathrooms for 16 residents.
The owner saw that by running lead generation ads, he can keep his facility’s vacancy rates low and thus his profit margins high.
Within the 1st month, he saw 15 leads coming in.
Blue Haven Memory Care's Challenge
As a facility operator, any room vacancies below the 90% mark means your profit margins are very thin.
Blue Haven was not willing to work with referrals agents nor organizations like a Place for Mom as commissions will eat away at its already skinny margins.
Why Blue Haven Chose To Work With Leads 'N Gin
Following our discovery session, the owner understood that the best way to keep his facility at a close-to-full capacity while circumventing the hefty referral commissions was to build a system that he can scale as needed.
We were promising 5 qualified leads per month. He was already at full capacity.
With leads coming in at a regular basis into his database, he’d have built a pool of potential clients that he can pull the trigger on whenever needed.
How Leads 'N Gin Responded
90-minute kickoff call was scheduled where we dove in deep into his sales process,his her customers, their challenges, what gets them to choose his facility.
Technical matters were addressed. Things like gaining access to the facebook business account, and creating the ad account.
3 days after, creatives like images were created based off the conversation. Campaigns launched once approval was granted.
The Results
60 days later, 29 leads were collected.
On top of the existing referrals, Blue Haven had now supplemented these with a predictable and scalable system at a cost of $25 per lead.
